No Emotions in a Functional Category? Feel again...

Brand Narrative Development - Using Emotions under the Skin (China)

Brand Narrative Development - A Whiskey Brand's acquisition of 'Success' (India)

Making Financial Services Muslim-friendly (Indonesia)

Insights into Pack Design - The Emotional Experience of Green Tea (India)

Brand Narrative & Communication - Empowering a Water Brand (Indonesia)

Innovation & NPD - Developing Chocolate Snack Product along Subconscious Frames

Insights into resonating Concepts - Saying what is Hard to Articulate

Psychological Insights - How Communication converts Cash Users to Card Use (Thailand)

Communication Development - The Psychology of feeling Attractive (China)

Brand Narrative & Creative - Using the Psychology of Colors (Indonesia)

Concept Development - How the Psychology of the Morning impacts the Breakfast Experience(China)

Brand Experience & Creative - Kurkure Spicy Snack Emotional Drivers (India)

Communication Development - The Psychology of investing in MBA Degree (China)

Brand Narrative & Creative - Owning the Experience of ‘Motion’ (China)

Brand Narrative & Creative - New Flavor for a traditional Cough Syrup Brand (Indonesia - English)

Brand Theme & Creative - The Psychology of ‘Fair Skin’ (Thailand)

Powering Creative Narrative via Emotional Frames (China)

Concept Development - Applying Gaming Psychology in Communication (China)

Brand Narrative & Creative - New Flavor for a traditional Cough Syrup Brand (Indonesia -Chinese)

Insights into Creative Development - Visualizing Function and Emotion

Emotional Frames activated by a Product Experience

Language Choice in Functional Articulation

Creating Drama for a Functional Theme (TW / China)

Why Head & Shoulders lead in India

Post-00s Girl Narrative Self Formation Analysis