When understanding and 'decoding' People's Experiences, Perceptions and Motivations,

we also need to observe how they actually behave within their own, specific Life Contexts.



 Emotions & Rationales attain Meaning in Interaction with Behavior & Rituals.


Because specific Life & Cultural Contexts command a most powerful

impact on perceptions and feelings, and vice versa.



Our groundbreaking ethnographic techniques help place you directly in people's lives.

 Combined with equally groundbreaking exploratory & psychological techniques

we record the interplay of behavior and emotion.


Supported by professionally produced Film Documentaries.


With the clear and Actionable Implications that our clients are used to.




Enjoy our short Introductory Videos below: